Journal of the international academy for case studies, 177, 6374. Because, besides the advantages of the product itself, apple declares your social status. Start writing about apple swot analysis with this example essay. A study on swot analysis with special reference to the apple. Apple has become some sort of a cultbrand over the past few years with its lifeline being. The company has been providing robust technology products and exceptional software services. So, with the swot analysis of apple, we can analyze the current situation of the apple company and define what obstacles theyre facing today. Apple headquarters, cupertino, california apples founder opportunity external, positive factors that creates positive potential for an organization weakness internal, negative factors that puts you at a competitive disadvantage demand for products like.
This report aims at analysing the internal factors that affect the various operations at apple inc. Based on our findings in our swot analysis of apple we are able to make several. Initially it came with the macbook, then the ipod, the iphone, the ipad, the iwatch. Strenghts, weaknesses, opportunities and theres to apple in 20 using swot diagramyou can edit this template and create your own diagram.
Patrick sailsbury sofia novo devon adamsmartin shannen cox 2. Apple tv at the 2007 macworld conference, jobs demonstrated the apple tv, previously known as the itv, a settop video device intended to bridge the sale of content from itunes with highdefinition televisions. Innovative products one of the key strengths of apple over the years has been its innovative product line up. Executive summary company history the company started off as apple computer by steve jobs and steve wozniak, a pair of 20something college dropouts in 1976. Conducting a swot analysis also know as swot matrix helps to evaluate companys strengths, weaknesses, opportunities and threats. Business analysis of apple inc publish your masters. Samsung electronics and apple, inc a study in contrast in competitive analysis in 21st century rawal rasheed, raheel nawaz, yasir abbas 1the islamia university of bahawalpur pakistan. In the following analysis we will be discussing apple inc. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including ipod, ipad and mac. The complete external and internal analysis of apple. In short, apple has covered almost everything that an. But that apart another factor that helps apple is no doubt the internal business environment. Apple inc report contains a full analysis of apple mckinsey 7s model.
Apple is ranked number six among the main computer makers, with a market. This multinational corporation is known for its unbeatable niche in the industry. Swot analysis 2014 the companys income increase and the cash position become stronger. Background founded in 1976 by steve jobs and stephen wozniak, apple inc. Apple, inc was founded in 1976 by innovators steve jobs, steve wozniack, and ronald wayne. An apple wireless keyboard german language and magic mouse. Explore apples management of its supply chain and human resource management and evaluate the strengths and weaknesses in the companys approach. From ipod to iphone and ipad, apple has been responsible for many tech.
While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, apple again started climbing the charts to restore its position. This condition supports the brand, which is one of the major business strengths identified in the swot analysis of apple inc. Strong brand image and a brand value of usd 170 billion 1 3. We also boast an active community focused on purchasing decisions and technical aspects of the iphone, ipod, ipad, and mac platforms.
Swot analysis of apple iphone apple iphone swot analysis. Apple swot analysis 5 key strengths in 2020 sm insight. From the days of mcintosh computers, apple is known to be a brand with promise. Following is a swot analysis of significant strengths and weaknesses as well as significant opportunities and threats. The apple tv originally incorporated a 40 gb hard drive for storage, and plays video at a maximum resolution of 720p. Brand equity apple is one of the top most companies of the world for its brand equity. As the old saying goes, a strong foundation always makes a strong building. Swot analysis of apple editable swot diagram template on. Pdf issues faced by apple inc in smart phones industry. To achieve the results, it positioned its direct sales branches at high traffic locations to contribute to the companys revenues. A case study and analysis on apple inc marketing essay.
Computer hardware, computer software, consumer electronics, industries served digital. Apple products have innovative and distinct features for each of its range of products. Industry analysis business policy and strategy ijser. The apple watch enters the company into the wearables market, which is expected to increase at a 28. Product portfolio analysis article pdf available in journal of the international academy for case studies 177. Apple swot analysis presentation linkedin slideshare. Below are the strengths in the swot analysis of apple iphone. Customer loyalty what makes apple users different from any other consumer is that theyre too loyal and rarely shift to another brand. The income statement statement of earnings reports on the performance of. A critical analysis of internal and external environment of apple inc usman ali khan. It was originally named apple computer, inc as the original intent was to make personal computers. Moreover, the report contains analyses of apple leadership, business strategy. Nokia chief pledges assault on apple in war of the smartphones.
This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. Pdf apple had made our life even easier than time when apple was just a fruit. Porters five analysis on the apple inc essay 1205 words. The companys corporate mission and vision statements motivate employees to support and contribute to innovation for competitive. Additionally, apple still maintains control over every aspect of their product lines, this in the past proved to be a mistake that relegated them to a niche market in the pc industry. An analysis pestel analysis, porters 5 forces analysis, swot analysis, comprehensive analysis of financial ratios, and comprehensive analysis of share performance of apple inc. Mathiesen, k 2014 does london have the worst no2 pollution on earth. Market leadership for a range of products and services. Apples current mission statement as stated by banton 2011, p, 90. Apple has presented hit products after hit products and thats been the major strength of apple. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Apples mature products will continue to grow into the future but the new products and services such as the apple watch and apple music will drive the incremental revenue growth for the entire company going forward. Class project apple swot analysis references strength photo swot analysis photo. Apple is headquartered in cupertino, california and was founded by steve jobs.
Hart kaplan university strategic human resource management unit 1 gb 520 p. Apple, inc and tech industry macrumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, ansoff matrix and value chain analysis on apple. Apple swot analysis with infographics inevitable steps. The company has made a strong return in the recent years. The apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. Best designed phone in the market resulting in novelty factor for the phone 4. Established in 1976, the firm has become a symbol of innovation and elegance in design. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. The following table illustrates apple swot analysis. Swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. International journal of pure and applied mathematics. It has millions of loyal customers with steady increment top technology apple was the first to. One of the best ways to develop a picture of any company is with the swot analysis a look at a companys strengths, weaknesses.
Swot and tows matrix diagrams solution extends conceptdraw pro and conceptdraw mindmap software with features, templates, samples and libraries of vector stencils for drawing swot and tows analysis matrices and mind maps. Tag of innovation besides the brand equity, the tag of innovation has always been applied to apple. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. For instance, apples revenue grew at a com pounded annual growth rate cagr of 29.